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Jacob Radell

Summer 2016

Company: Philips
Location: Eindhoven, The Netherlands
Time period: 9 weeks during June and July 2015

Explanation of the work:
I worked on two projects during the internship, one regarding creative ways of using IP tools in emerging business areas and one project regarding the role of IP on social media. The two projects were presented both as reports and in front of the IP&S management team. We also got the opportunity to present our projects for the IP&S departments all over the globe with people participating via link.

How did your education thus far prepare you for the tasks you have done?
The education at ICM really helped me in regard to having a practical view upon IP as we faced problems where no judicial solution was applicable. Also the focus on how to present your knowledge had a big influence as our final report had to show two months of work during a 10 minute presentation. In addition, the way of working people from different educational backgrounds really helped us during the social media project as many of the solutions had to be relevant both for the marketing team as well as the legal team.

Isak Unfors

Summer 2016

Company: Aistemos
Location: London, UK
Time period: 11 weeks during June, July and August 2016

Explanation of the work:
With the main thing being to assist the strategy team at Aistemos I have been involved in various tasks, e.g.

  • Preparation material/analysis ahead of customer meetings
  • Creating marketing material like webinars and ‘case studies’
  • Writing blog posts

Moreover I’ve been at several conferences demonstrating the tool and talking to people and joined for customer meetings. In general I’d say that I’ve been very well received and integrated to the team. This has meant that I’ve been part of the many everyday tasks and discussions.

At Aistemos it was all about making decisions with the support of relevant data (presented in an understandable way). Rather than searching for the story in data, I have developed skills in looking at data to find a story. In the business world you would always need to search for the story/strategy or update your story/strategy.

How did your education thus far prepare you for the tasks you have done?
At the very core I have had great use of my understanding of IP – both at a granular and a higher level. In a company like Aistemos providing an IP/patent analytics tool, this has helped me to more quickly contribute to discussions through better understanding of the context. I believe that the education has fairly high requirements on bulletproof arguments when presenting. This mindset has encouraged me to learn what I don’t know, but need to know, to be able to take a part in and contribute to discussions.

Gunilla Karlsson

Summer 2016

Company: Philips
Location: Eindhoven, the Netherlands
Time period: 9 weeks during June, July and August 2016

Explanation of the work:
All interns were assigned an individual project to work with during the summer. My project was initially focusing on the idea that I pitched during the interviews, but was changed during the first week. We all had an individual supervisor who supported during the summer. At the end of internship, the outcomes of the project were presented for the managers and the IP counselors at IP&S.

Philips has in the past few years increased their offerings of services and coaching in relation to products sold on the market. The project was to evaluate the impact on IP moving from product-based to service-based business, applied to a certain project within Philips (which is secret, so unfortunately I can’t tell you more).

How did your education thus far prepare you for the tasks you have done?
All of the tasks within the project were very equivalent with what we have done in the education the previous year. For instance, identifying the IP assets within the project and evaluating data management/monitoring.

Fredrik Johansson

Summer 2016

Company: ROL Group
Location: Los Angeles, California, USA
Time period: 9 weeks during June, July and August 2016

Explanation of the work:
I worked as an IP/business analyst for ROL Group on a number of both client facing projects and firm development projects. The largest project I worked on was to help ROL Group develop a financial model (estimating the ROI) of joining a defensive patent aggregator (LOT Network) and development of reports and supporting documentation around the model. A couple of the firm development projects that I worked on resulted in articles on IP Watchdog (see following links)

http://www.ipwatchdog.com/2016/08/16/operating-companies-sell-their-patents/id=71890/
http://www.ipwatchdog.com/2016/08/04/finding-best-patents-comparative-patent-ranking-systems-citations-still-matter/id=71578/

I learned a lot, especially regarding US patent law and how IP is treated in US tech-companies. 

How did your education thus far prepare you for the tasks you have done?
My engineering background offered me the engineering-type analytical thinking requested by ROL Group, as well as understanding for technology and IT. The ICM education has given me a profound understanding of the patent system and how patents can be utilized in high-tech industries. It also gave me the general understanding of IP needed to understand terms and concepts vital for me to carry out my tasks.

I felt that the education prepared me in the best possible way for the work I did.

Maria Dahlqvist

Summer 2016

Company: Rouse
Location: Beijing, China
Time period: Two and a half Months, between 06/06- 08/24 2016

Explanation of the work:
First of all, my internship at Rouse in Beijing office taught me about working in a consultancy law firm where the core business is all about IP strategy, from start to enforcement in the context of China IP environment and management. My placement was in the Technology Analysis Services team and I was to be engaged on technology research projects and assisting with the development of IP strategy tools, as well as others projects. My internship was centered on two big projects and additionally work more connected to the everyday assignments at the office. My projects consisted of creating a framework chart applying client usage, external and internal management and a foreign SME guide of entry strategies. I learned how to apply IP strategies to business opportunities and strategy-thinking, as well as how to communicate helpful models, theories and concepts that can be utilized to develop a consultancy framework.

The IP context in China is really interesting and the high IP awareness creates a dynamic environment of IP. Being at a IP consultancy firm who delivers its core business of IP strategies, I really received practical insights in the field, especially from the perspective of foreign (non-Chinese) clients. I worked partly on my own and presented my findings in two one-hour Power Point presentations and in additional discussions. Other times I was assigned to find economic, technology IP and other business related data.

How did your education thus far prepare you for the tasks you have done?
I would say that the ICM education prepared me very well – the whole purpose of the internship was to bring more ICM thinking to the office. Especially using different frameworks, like Alex Osterwalders Business Model canvas, the resource based theory of competitive advantage, Kapferer’s identity prism and TEVA analysis, which I presented to eight senior executives, and engineers and paralegals. I would like to encourage future students to keep track of all valuable models – for future purpose.

I enjoyed gaining experience from the many practical and relevant cases I worked with at Rouse. I am especially happy to have gained experience of IP and business in China. I learned a lot about the IP context in China, as well as business models and how industry opportunities impact the strategic intent of companies.

 

 

Carl Dernestam Jansson

Summer 2016

Company: Electrolux, Intellectual Property Group
Location: Stockholm, Nuremberg and Rothenburg in Germany and Porcia in Italy
Time period: 8 weeks during June, July and August 2016

Explanation of the work:
We were hired to map parts of their patent portfolio, to connect the patents with financial data and make suggestions on how this mapping could be updated and integrated in their daily processes in the future. This was done in order to create a better understanding of the patents use and how valuable they are. I think we went through over 1200 patents together with approximately 40 different researchers or engineers. Our task was a bit frustrating at times but I most say Electrolux is a great company to work at and that they took care of us in a very good way.

How did your education thus far prepare you for the tasks you have done?
We came well prepared.  We have good knowledge about the patenting process and accustomed to work in an international setting together with people with expertise within technical fields we had not encountered earlier.